Published Jun 10, 2013There has been an influx of music streaming services as of late, and now Apple has inevitably entered the fray. The company just announced that it will launch a new platform called iTunes Radio.
This news was unveiled today (June 10) at Apple's Worldwide Developers Conference in San Francisco, CA. The streaming service will be free and include advertisements, while iTunes Match subscribers will get a ad-free version along with their $25 yearly membership.
The iTunes Radio service will offer each user a personalized experience based on what they've listened to and what they've bought from iTunes. It will utilize Apple's personal assistant, Siri, to allow users to gather information and ask questions
The Associated Press notes that the service is expected to arrive in the U.S. this fall. There's no word as to whether it will be available in Canada at the same time.
At the conference, Apple also unveiled its iOS 7 operating system.
This follows hot on the heels of Google's own streaming service, Google Play Music All Access.