Published Sep 04, 2015This is a key month for Apple Music, as the streaming service's free trial period will end of September 30 and users will need to decide whether to sign up for the $10-per-month paid subscription. In light of that fast-approaching date, iTunes International vice-president Oliver Schusser sat down with the Guardian to discuss the service's future and admitted that the company still has a lot of work to do if it hopes to improve the platform.
"There's a lot of work going into making the product better. Our focus is on editorial and playlists, and obviously we have teams all around the world working on that, but we're also adding features and cleaning up certain things," Schusser said. "Apple Music Connect is growing big-time with more and more artists connecting to their fans, but we still have a bit of homework to be done for the rest of the year."
There have been differing reports on how successful Apple Music is so far, with some sources reporting that most users have abandoned the service but Apple claiming the opposite. According to the Schusser, the company isn't fretting too much about the sign-up numbers but is rather trying to simply make the service as good as possible.
"The product is always our priority, and we are getting a lot of feedback," he noted. "Remember, this was a very big launch in 110 markets instantly, so we get a ton of feedback. We're obviously trying to make it better every day."
He added that Apple has a "long-term perspective" for the service, and that iTunes downloads are still an integral part of the company's model.
In other words: if you've been annoyed about Apple Music's usability or the way it has mangled your existing music library, then rest assured that the all-observing Apple hears your complaints and is working to fix them. Whether this assurance will encourage people to start paying for the service on September 30 remains to be seen.