Published Jun 22, 2016Montreal's Qualité Réduite has been spotlighting local musical talent with a nostalgic nod to the era of VCR-friendly videos, compiling video clips and documentary footage from a range of artists in an attempt to "archive and document the musical twinkle that currently plays in the core of the metropolis." The project's physical release is only available on VHS, but before you can track down a hard copy (and a device to play it on), Exclaim! is bringing you a glimpse into the retro-style release with the digital premiere of Adam Stangler's contribution.
The Montreal psych-pop band dropped Ideas of Order earlier this year, and it's "Strange Luvv" from that album that's been given the Qualité Réduite treatment.
The new video captures the band performing the trippy fuzzed-out tune, complemented by an array of psychedelic colours and effects. You can see it all swirl together from the comfort of modern technology by hitting play below.
06/19 Gatineau, QC - Minotaure
06/22 Winnipeg, MB - Garage Café
06/23 Saskatoon, SK - Vangelis Tavern
06/24-26 Calgary, AB - Sled Island Festival
06/29 Val D'Or, QC - Microbrasserie le Prospecteur
07/01 Montreal, QC - Parc Olympique
07/08 Quebec, QC - Festival d'été de Québec
07/09 Montreal, QC - Festival de Jazz International
07/10 Halifax, NS - Gridlock Festival
07/11 Sydney, NS - Governor's Pub
07/12 Moncton, NB - Plan B Lounge
07/13 Percé, QC - Pub Pit Caribou