Published Nov 24, 2009Back in June of 2008, the smart alecks at Taco Bell launched an ad campaign where they offered gangsta rap icon 50 Cent $10,000 U.S. to change his name to "79 Cent," "89 Cent" or "99 Cent" for just one day to promote their cheap menu. Because they used his name and likeness for this campaign without 50's permission, the rapper was understandably pissed, launching a lawsuit against the fast food pushers.
Well, 50 and Taco Bell finally settled the law suit with a confidential agreement on Monday (November 23). 50 originally asked for four-million U.S. in the lawsuit, so the out-of-court agreement probably reflects that number pretty closely, offering up a whole lot of cash for Crunch Wrap Supremes.
When the lawsuit was first announced, Fiddy made the following statement to All Hip Hop: "When my legal team is finished with them, Taco Bell is going to have a new corporate slogan: 'We messed with the bull and got the horns.'"
50 Cent's return to form, Before I Self Destruct, was released on November 9.