The offending ad only recently popped up on YouTube and was just six seconds long. However, a tweet warning viewers of its disturbing nature soon was retweeted more than 100,000 times.
By Monday night (August 13), YouTube announced it was removing the promo because it "violates our shocking content policy," Gizmodo reports.
WARNING! If you see an ad on youtube with the volume sign 🔊🔉🔇 being turned down and nothing else, ITS A JUMPSCARE for the new NUN movie coming out. i advise you look away and/or turn down the volume if you have anxiety or just straight up hate jumpscares, pls rt to save a life— apple 🍎 (@bbydvas) August 12, 2018
The ad showed an onscreen volume indicator turned all the way down followed by a jump scare of the film's titular nun. If you're brave enough, you can watch a reupload of the ad over here.
YouTube's parent company, Google, has an advertising policy that prohibits "shocking content," and any ad featuring "violent language, gruesome or disgusting imagery, or graphic images or accounts of physical trauma" — plus those "that are likely to shock or scare" — are prohibited. In this case, the promo for The Nun was ruled an offender that crossed the line.
The Nun arrives in theatres on September 7, and we're guessing this whole YouTube controversy will only help — rather than hurt — the film at the box office.