You Can Now Own the Kylie Jenner "Rise and Shine" Meme in Hoodie Form

The KUWTK star wasted no time capitalizing on her latest viral moment

BY Allie GregoryPublished Oct 18, 2019

Never one to miss a good marketing opportunity, Kylie Jenner has released a line of hoodies featuring the new "Rise and Shine" meme. That's right, now you can throw money at Jenner to own a piece of her latest viral moment, and wear it around so others know for certain that you too are in on the joke.

Today, Jenner tweeted about an update at the Kylie Shop — two new hoodie designs featuring the words "Riiise and Shiiinnee" have been added alongside her many T-shirts, hats, phone cases and other Kylie merch.

For the uninitiated, the meme was birthed out of a YouTube clip that Jenner posted last week where the Keeping Up with the Kardashians star is seen giving a tour of the Kylie Jenner office. Her daughter Stormi is asleep in one of the rooms, and when Jenner goes in to wake her up, she theatrically vocalizes the words "rise and shine." The internet has since had a field day with the whole thing — whether you like it or not.

Naturally, the 22-year-old almost-billionaire took the opportunity to make some money with her new sweaters. 

Watch the viral clip below, and scroll down for some dank Kylie memes.

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