Take, for example, the new Baywatch trailer. The film, directed by Horrible Bosses helmer Seth Gordon, stars Zac Efron and (admittedly lovable beefcake) Dwayne "The Rock" Johnson in a reboot of the famous '90s television series.
Our first taste of the flick promises a sub-par version of the 21 Jump Street reboot, all self-referential humour ("It's up to us to restore the Baywatch brand," Rob Huebel says) and antiquated boobie jokes.
Maybe it'll be the flashy, explosive distraction some of us need while the world burns all around us, but that doesn't mean Baywatch is a good idea. Either way, the film opens on May 26.
Wade through its trailer below.