'SNL' to Introduce "Native Advertising" Next Season

'SNL' to Introduce "Native Advertising" Next Season
Are you one of those people who ditches your friends on the weekend to stay in and watch Saturday Night Live as it was meant to be watched — live, from New York, on Saturday night? You'll be happy to learn that the show's televised broadcast will soon have fewer commercial breaks.

NBC has just announced plans to cut back its SNL commercial breaks by 30 percent in an effort to keep up with impatient television audiences.

Of course, the cut back won't come without a compromise — to make up for lost revenues, the show will follow the internet's lead and introduce more "native advertising."

As Ad Age reports, the show will offer six "branded pods" a year, offering the opportunity for brands to collaborate with SNL on promotional content.

"As the decades have gone by, commercial time has grown," Lorne Michaels said in a statement. "This will give time back to the show and make it easier to watch the show live."

There are two episodes left in SNL's 41st season. The next will be hosted by Brie Larson, with Alicia Keys as musical guest. That one will air on May 7.