Earlier this week, a poster advertising the movie was unveiled at the Cannes Film Festival in France, depicting two female figures — a tall, thin version of the lead character and a shorter, curvier version of the same girl, accompanied by the caption: "What if Snow White was no longer beautiful and the 7 Dwarfs not so short?"
The poster sparked online outrage, with model Tess Holliday asking the Twitterverse and Moretz herself, "How did this get approved by an entire marketing team? Why is it okay to tell young kids being fat = ugly?"
Others also pointed out that the poster's message was "uh, questionable."
This Chloe Moretz cartoon also seems, uh, questionable pic.twitter.com/93ieRc9JnQ— Kyle Buchanan (@kylebuchanan) May 25, 2017
Last night (May 31), Moretz responded to allegations that the movie's marketing campaign promoted body-shaming and unrealistic beauty standards. After reviewing the Red Shoes campaign, she took to Twitter to let followers know that she was "just as appalled and angry as everyone else," insisting that she and her team hadn't approved the ad.
Moretz went on to say that she had voiced her disapproval with the film's production team, and that she hoped people would still watch the film for its "beautiful script" and "powerful" story. She concluded with an apology, saying, "I am sorry for the offense that was beyond my creative control."
Read her string of tweets below.
I have now fully reviewed the mkting for Red Shoes, I am just as appalled and angry as everyone else, this wasn't approved by me or my team— Chloë Grace Moretz (@ChloeGMoretz) May 31, 2017
Pls know I have let the producers of the film know. I lent my voice to a beautiful script that I hope you will all see in its entirety https://t.co/IOIXYZTc3g— Chloë Grace Moretz (@ChloeGMoretz) May 31, 2017
The actual story is powerful for young women and resonated with me. I am sorry for the offense that was beyond my creative control https://t.co/HZP2ydPCAX— Chloë Grace Moretz (@ChloeGMoretz) May 31, 2017
Red Shoes & the 7 Dwarfs is expected to hit theatres later this year.