Over the weekend, the Blair Witch Project was revisited with a new sequel. Simply titled Blair Witch, it was directed by Adam Wingard (The Guest, You're Next) and written by his frequent collaborator Simon Barrett. Despite positive daps from the true horror heads (including our own glowing review from TIFF), the film did not have the strongest opening weekend.
In fact, Blair Witch brought in a meagre $9.6 million at the American box office. According to Variety, that's less than half of what it was expected to generate in its opening weekend. What's worse, despite a handful of critics singing its praises, the film currently sits at 36 percent on Rotten Tomatoes.
Proving that he's got a sense of humour about the whole thing, Barrett utilized some extremely dry, self-effacing wit with one perfect tweet:
Adding to the hilarity, Wingard hopped on the thread to take a shot at box office champ Sully, to which Barrett added his own banter:
For what it's worth, Exclaim! is not alone in endorsing Blair Witch from a Canadian perspective. Jay Baruchel also loved it:
In fact, Blair Witch brought in a meagre $9.6 million at the American box office. According to Variety, that's less than half of what it was expected to generate in its opening weekend. What's worse, despite a handful of critics singing its praises, the film currently sits at 36 percent on Rotten Tomatoes.
Proving that he's got a sense of humour about the whole thing, Barrett utilized some extremely dry, self-effacing wit with one perfect tweet:
Well, our horror film may have been a disappointment at the box office this weekend, but at least we got overwhelmingly negative reviews.
— Simon Barrett (@Simon_Barrett) September 18, 2016
Adding to the hilarity, Wingard hopped on the thread to take a shot at box office champ Sully, to which Barrett added his own banter:
@Simon_Barrett bro I told you we shoulda made that movie about the boring guy who landed a plane in water instead.
— Adam Wingard (@AdamWingard) September 18, 2016
@AdamWingard my pitch that it should be a tragedy from the perspective of the geese probably wasn't too commercial in retrospect, either
— Simon Barrett (@Simon_Barrett) September 18, 2016
For what it's worth, Exclaim! is not alone in endorsing Blair Witch from a Canadian perspective. Jay Baruchel also loved it:
@Simon_Barrett I think you guys made a hell of a fucking flick. History will be kind to your movie.
— Jay Baruchel (@BaruchelNDG) September 18, 2016
