Published Apr 14, 2016The movie-going experience is going through some major changes, with plenty of new options hitting the marketplace. You might be able to hit up a 4DX cinema that has moving chairs and sprays you with shit while the movie unfolds. Or, soon enough, you might even be able to pay big bucks to watch brand new releases at home. But what about people who want to go out to a theatre and spend the whole movie looking at their smart phone?
Fortunately, AMC is about to meet the demand for millions of selfie-addicted moviegoers with a new theatre that caters to their smart phone needs.
In a new interview with Variety, the company's head Adam Aron said he cares about millennials and their desperate need to text at all times. "When you tell a 22-year-old to turn off the phone, don't ruin the movie, they hear please cut off your left arm above the elbow," he said. "You can't tell a 22-year-old to turn off their cellphone. That's not how they live their life."
That said, he knows it'll be an uphill battle to allow texting without disturbing the cantankerous, smartphone-hating olds in the theatre. "At the same time, though, we're going to have to figure out a way to do it that doesn't disturb today's audiences," he added. "There's a reason there are ads up there saying turn off your phone, because today's moviegoer doesn't want somebody sitting next to them texting or having their phone on."
When asked if he'd introduce texting sections in existing theatres, Aron said that'd be one possibility. "What may be more likely is we take specific auditoriums and make them more texting friendly," he added.
Here's hoping movie theatres become more lax on allowing other technologies, too. We've made a perfect movie-going playlist that we'd love to blast on a boombox during Captain America: Civil War.