Neil Young to Launch Pono Music Through Kickstarter

> Mar 09 2014

Neil Young to Launch Pono Music Through Kickstarter
By Alex HudsonNeil Young has been talking about launching a high-quality digital music format for a couple of years, and now we've finally got the details of his Pono music player, which will be unveiled with a Kickstarter campaign starting on March 15.

A press release [via Computer Audiophile/Pitchfork] notes that the PonoMusic online store will "offer the finest quality, highest-resolution digital music from both major labels and prominent independent labels."

Of course, there's also a portable PonoPlayer to house the music. It has 128GB of memory and features an LCD touchscreen interface. It will cost $399 from PonoMusic.com, and discounted pre-orders will be available through Kickstarter. The PonoMusic store will also sell recommended earbuds and headphones.

"It's about the music, real music," Young said in a statement. "We want to move digital music into the 21st century and PonoMusic does that. We couldn't be more excited about bringing PonoMusic to the market."

Neil Young will be discussing Pono at SXSW on March 11.

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disaaaaaasterrrr
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Good work designing something that will fit snuggly in our pockets like a bulging Wii controller, Neil.
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Sure, now that everyone in the world already has a device in their pocket that plays music, seems like a great time to release a 300$ standalone player.
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Love Neil. Hate this idea.
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Neil Young is awesome... but c'com! this is like letting your grandpa design your smartphone. Who the hell has a personal music player anymore?

nobody will be shelling out $400 for a marginal increase in audio quality.

leave tech design to people in their 20s.

This will be an utter failure.
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