By Alex HudsonWinnipeg hip-hop outfit the Lytics recently released their sophomore album, They Told Me, and now they've shared a music video for the LP cut "Ring My Alarm."
The clip for this head-bobbing track channels the same summery nostalgia that the Triple Rocket-adorned album cover did so effectively. It shows the members of the Lytics singing and rapping along to the laid back beat while riding ice cream carts and hanging out in the sun. The whole thing is overlaid with vintage-looking effects, while some quirky shots feature flying popsicles.
Read Exclaim!'s interview with the Lytics right here.