Fernie, BC folk-pop unit Shred Kelly dropped their latest record Sing to the Night just last week, and to celebrate the release, Exclaim.ca has got the video premiere for the album's title track.
The clip pays homage to a Fernie tradition — Hot Dog Day. The annual event sees locals decked out in retro ski gear, doing "hot doggin' '80s ski moves down the mountain."
The band gave a bit of insight into the oddball ritual in the following statement:
It has been a legendary day in Fernie for years, and we wanted to capture some of that in the video. A woman in town rents out hot dog day outfits, so between her and other friends in town, we were able to get everyone suited up in some pretty snug fitting suits.
The video pretty much features everything that we love most, retro ski gear, ski jumping, hula hooping, and cheesy synchronized dance moves. There are so many hugely talented people in Fernie and we're so fortunate that they all came together to make this video happen.
The video was shot at the Fernie Alpine Resort by videographer Dylan Siggers, who had to ski backwards, trying to capture the vision in one shot. "He is a wizard, though," according to the band, "and pulled it off incredibly."
In addition to the music video, the band have shared the first instalment of the Shred Kelly Ski Report. The band will be shooting and sharing the comical weather updates as they make their way across the country on tour this winter. You can see a list of the group's upcoming gigs over here.
For now, though, watch the band get their, uh, hot dog on in the video for "Sing to the Night" below, and keep scrolling past that to check out their mountain-top ski report.
You can order the album here on iTunes.