The Rapture Explain Their Judgment Day Boost
For fans of the band the Rapture, it was a moment to celebrate. Instead of the end of the world, we learned that there was a new album from the Brooklyn dance punks.
Planned as the opportune time to announce their fourth album, In the Grace of Your Love, drummer Vito Roccoforte says the response was unlike what they ever expected.
"It was crazy because we were planning to announce the album around that date and nobody had put together that it was the Rapture and that it would be such a big viral deal that whole thing would be," he tells Exclaim! "We just planned on that day anyhow, and then I started noticing on our Twitter and Facebook, which at the time we hadn't been posting on for years, and then all of a sudden we were getting these weird Rapture references."
Roccoforte says the band really benefitted from the timing because it had been such a long time, five years in fact, since they released an album.
"That weekend, we had more traffic on our site than we've ever had," he says. "And I feel that the whole Rapture deal made people think of our band again. Like, 'Oh, the Rapture. I wonder what happened to them...' So people started checking us out."
Roccoforte adds that money can't buy that kind of attention.
"In terms of publicity, it was amazing for us," he says. "We couldn't have paid for that or done anything else that would have been better. I think we want to end it though with the 2012 Mayan Rapture. That's the whole idea from the album, from start to finish."
As for what the band will be doing on October 21, when the next supposed judgment day is scheduled to hit, Roccoforte says they'll be celebrating appropriately.
"We're playing a party in Philly called Makin' Time. It's a really fun party, usually totally nuts."
In the Grace of Your Love will be out on Tuesday (September 6) via DFA. You can read more of Exclaim!'s Rapture interview here.
NewsSep 22, 2015
AIDS Pill Price-Gouger Revealed as Major Investor in Geoff Rickly's Collect Records
Over the weekend, the New York Times ran a profile on Turing Pharmaceuticals founder Martin Shkreli, who controversially purchased the drug ...
NewsSep 22, 2015
Boris and Merzbow Join Forces Again for 'Gensho'
Elastic Japanese rock-twisters Boris and iconic noisescaper Merzbow have announced they'e teamed up yet again to deliver more aural insanity...
NewsSep 16, 2015
Melvins Ready 'Across The USA in 51 Days: The Movie!'
Sludge-slingin' noise-rock giants the Melvins will soon deliver a full-length documentary behind a 2012 tour of the U.S. that had them playi...
NewsSep 14, 2015
Funeral for a Friend Call It Quits
It took about 15 years for the self-fulfilling prophecy to be realized, but the members of grimly named UK post-hardcore outfit Funeral for ...
NewsSep 08, 2015
Refused Set Sights on 'Freedom' Follow-Up
Swedish hardcore experimenters Refused recently broke a lengthy absence with an ongoing reunion tour, as well as Freedom, their first new st...
NewsSep 02, 2015
Motörhead Cut Another Show Short As Lemmy Tells the Crowd "I Can't Do It"
Sadly, things don't seem to be going well for Motörhead frontman Lemmy Kilmister. Last week, the 69-year-old hard rock god cut a Salt Lake C...
NewsAug 28, 2015
Motörhead Axe Salt Lake City Show After Four Songs Due to Lemmy's Breathing Difficulties
Hard-living rock vet Lemmy has had some health troubles in recent years, and in 2013, this led his band Motörhead to cancel a tour when he s...
NewsAug 28, 2015
Black Mastiff Unveil 'Music Machine' LP, Premiere New Single
Edmonton stoner rock dudes Black Mastiff delivered their debut album Pyramids back in 2012, and they're finally ready to follow it up with a...