Prism Prize Doubles Prize Money and Nominees Pool for 2016

BY Alex HudsonPublished Oct 8, 2015

The Polaris Music Prize isn't the only Canadian music award to have increased its cash winnings for its latest instalment. The Prism Prize, which honours our country's best music video from the past year, has announced that it has doubled both its prize money and the size of its nominee pool.

Compared to the $5,000 award of past years, Prism's 2016 instalment will give $10,000 to its winner.

While the victor was previously selected from a shortlist of 10 contenders, next year's will feature a two-round system in which a long list of 20 videos will be narrowed down to 10. The 2016 list will be made up of the best Canadian music videos released in 2015, as chosen by a jury of more than 120 music, film and arts professionals across the country.

The top 20 will be unveiled on February 9 of next year, with the final 10 following on March 22. On May 15, the contending videos will be screened in Toronto at the TIFF Bell Lightbox, where the winner will be announced.

In addition to the standard Prism Prize, there will also be a Special Achievement Award (for what an announcement calls "artistic achievements and exceptional contribution to music video art") and the Arthur Lipsett Award (for "innovative and unique approaches to music video art") and an Audience Award. All of these winners (plus the Grand Prize winner) will get $2,000 voucher from William F. White for production equipment rentals.

This will be the fourth instalment of the Prism Prize. Past winners are Noah Pink for Rich Aucoin's "Brian Wilson is A.L.i.V.E" (2013), Emily Kai Bock for Arcade Fire's "Afterlife" (2014), and Chad VanGaalen for Timber Timbre's "Beat the Drum Slowly" (2015).

Below, watch a recently unveiled recap video about the 2015 Prism Prize, which took place this past spring.

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