Following this year's solo EP All Signs Point to Yes, Tokyo Police Club frontman Dave Monks has shared a video for the standout "The Rules."
The video takes a fairly simple approach, forgoing any sort of narrative in favour of indoor shots of Monks performing the song and outdoor shots of him hanging out on the beach outside of an amusement park. Much like the poppy song itself, it mixes deadpan glumness with a sense of playfulness.
It was directed by Chris Schoonover, who said this in a statement:
When we started working on this video, Dave and I had discussed a few different story lines, but nothing seemed quite right. Since the album shoot was '60s inspired, we decided to look at promotional music videos from that time. Most of them are b-roll, live shows and footage from recording dates slapped together. We decided to go in that direction, but with a performance cut in to hold it all together. It was important to us that Dave act like himself in this video. I think one can see all the different types of Dave: Good times Dave, Stylish Dave, Pensive Dave, Musical Dave, and Dad-joke Dave. The video makes you want to hang out with Dave Monks in an undetermined location and time.
Check out the clip below.
Tour dates:
09/22 Burlington, VT - Higher Ground *
09/23 Portland, ME - The State Theatre *
09/24 Providence, RI - Lupos *
09/25 New Haven, CT - Toad's Place *
* with Lord Huron
The video takes a fairly simple approach, forgoing any sort of narrative in favour of indoor shots of Monks performing the song and outdoor shots of him hanging out on the beach outside of an amusement park. Much like the poppy song itself, it mixes deadpan glumness with a sense of playfulness.
It was directed by Chris Schoonover, who said this in a statement:
When we started working on this video, Dave and I had discussed a few different story lines, but nothing seemed quite right. Since the album shoot was '60s inspired, we decided to look at promotional music videos from that time. Most of them are b-roll, live shows and footage from recording dates slapped together. We decided to go in that direction, but with a performance cut in to hold it all together. It was important to us that Dave act like himself in this video. I think one can see all the different types of Dave: Good times Dave, Stylish Dave, Pensive Dave, Musical Dave, and Dad-joke Dave. The video makes you want to hang out with Dave Monks in an undetermined location and time.
Check out the clip below.
Tour dates:
09/22 Burlington, VT - Higher Ground *
09/23 Portland, ME - The State Theatre *
09/24 Providence, RI - Lupos *
09/25 New Haven, CT - Toad's Place *
* with Lord Huron
